AHL, PCG team up to tackle sponsorships

The American Hockey League is adding a new team. The league and Property Consulting Group announced today a partnership that will see PCG work on bringing new sponsorship dollars to the league.

Listed on the PCG website as a “past project”, the two are back together as the AHL is, apparently, looking to increase the amount of sponsorship dollars coming into the league. PCG has some experience in the sports market above and beyond their partnership with the AHL, also teaming with the San Diego Padres and the Baseball Hall of Fame to lend both organizations a hand in teaming with new sponsors.

From the AHL’s release:

We’re thrilled to announce our partnership with PCG,” said Chris Nikolis, Executive Vice President of Marketing and Business Development for the AHL. “The entire league is looking forward to seeing the creative sponsorships that PCG is known for developing, helping us enhance not only our revenue growth but our fans’ experiences as well.

According to the release, PCG has partnerships with several major national brands, including, “EMC, Jack Daniels, Kia Motor Company, Lexus, Lowe’s, MillerCoors, Panasonic, TaylorMade-Adidas Golf Company and Waste Management.”

(Cover image courtesy theahl.com)


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